Final MARA Conference

The project partners celebrated the end of the MARA journey in style on Wednesday 3rd November, 09:00 – 12:30 CET

The MARA Partners gathered online via Zoom to showcase the project outputs, as well as featuring presentations from partner projects in the region (MAMBA and YOUMOBIL).

The final agenda can be found here.


1) Planning for Mobility

Integrated mobility plan in Sweden

Christina Hjorth & Thomas Tydén, Trafikverket Sweden
Tobias Heldt & Beatrice Waleghwa, Dalarna University

Guide to Collaborative Mobility Solutions in Rural Areas

Jakob Marcks, REM Consult / MAMBA Project

2) Digital Tools

D.U.GIS Tool

Tobias Heldt & Daniel Brandt, Dalarna University / Miranda project

MARA Tools: Population Mobility Monitor (PMM) & Public Transport vs. Mobility Tool (PTM)

Janika Raun, University of Tartu
Carsten Beyer, Ministry for Energy, Infrastructure & Digitalisation Mecklenburg-Vorpommern (EMMV)

3) Innovative Mobility Solutions

MARA case studies of car sharing

Viktor Skrickij, Vilnius Gediminas Technical University
Elżbieta Szymańska, Bialystok University of Technology

MARA e-bike sharing pilots

Geir Tønnessen, Setesdal Regional Council Andžejs Stepančuks, Vidzeme Planning Region

New ticketing models in SMR

Vojtěch Elstner, KORDIS / YOUMOBIL Project

4) Surveys and Stakeholder Engagement

Methods to engage stakeholders – examples from different regions in Europe and Russia

Ewa Rollnik-Sadowska, Bialystok University of Technology

5) Discussion

Moderated by s.Pro, the discussion saw panellists and the participants speculate on the best approaches moving forward. Participants gave their take-home messages via the Slido interactive tool:

What is your take-home message of the day?  

  • Thank you for the conference! Love to listen for city experience about the surveys, mikro mobility, experiment of the e-bikes in Valmiera and Cēsis, ticket system. I will take some ideas for the city planning, stakeholder involvement etc.
  • Great project! Is it possible also to see recording of the zoom? Unfortunately i had to leave in middle of the presentations 😞 If it is possible to watch recording afterwards could you please send link This email address is being protected from spambots. You need JavaScript enabled to view it.. Thank you!
  • The question is how to keep the innovative solutions running? What are the best business models for that?
  • Autonomous vehicles will facilitate on demand sharing solution
  • Really happy to see the learning process from other partners. Problems in the areas are similar, so learning from the experience of others is important.
  • Adjust mobility solutions to local needs. Use available data in demand analysis.
  • Autonomous vehicles can solve in the future many of the problems in rural areas
  • National government needs to be involved more, so they have ownership of potential solutions. 
  • Digitization still in its infancy! Constant work in progress to exploit its potential in mobility services
  • There are mobility options we just have to keep working on those to add financing to them and test them. 
  • Great variety of solutions. Citizens participation is important.
  • We need attractive, upscaled solutions in rural areas and demographic change. Also lots of potential for start-ups to innovate solutions in rural areas